​ASH was founded in 2000 from the passion and the knowledge of two great creative minds: Leonello Calvani and Patrick Ithier. Both with experience in the luxury shoe market, Calvani and Ithier worked for such top names as Charles Jourdan and Stephane Kelian. Their partnership was formed out of their mutual stylistic and commercial taste and a desire for edgy and unique products.

While first making a name for itself in footwear, the brand eventually branched out into accessories, and clothing. All throughout its evolution, however, ASH has remained true to its founding philosophy of creating one-of-a-kind products that make a statement, but remain grounded in glamour and elegance.